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Dominant logic
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41	Beyond the Game: A Service-Dominant Logic View Of Value Creation S-D Logic 16 European Association of Sports Management Add to Reading List Source URL: www.sdlogic.net Language: English - Date: 2009-02-20 13:53:15 Economics Microeconomics Macroeconomics Inseparability Intangibility Value Service Output Perishability Marketing Business Goods
42	Marketing’s Evolving Identity: Defining Our Future Robert F. Lusch Marketing thought and practice has evolved over the past 100 years from a philosophy of taking things to market to a philosophy of market(ing) to custo Add to Reading List Source URL: www.sdlogic.net Language: English - Date: 2009-05-22 12:00:50 Societal marketing Integrated marketing communications Relationship marketing Macromarketing Global marketing Co-creation Marketing operations Marketing Business Service dominant logic
43	Toward a conceptual foundation for service science: Contributions from service-dominant logic & Add to Reading List Source URL: www.sdlogic.net Language: English - Date: 2009-03-31 10:34:59 Marketing Strategic management Co-creation Service dominant logic Management Business
44	Volume 6(3): 281–288 Copyright © 2006 SAGE www.sagepublications.com DOI: [removed][removed] articles Add to Reading List Source URL: sdlogic.net Language: English - Date: 2007-07-18 19:04:12 Science Robert Lusch Logic Mathematical logic Macromarketing Knowledge Academia Stephen Vargo Viable systems approach Service dominant logic Co-creation Interdisciplinary fields
45	The Changing Logic of the Market and Marketing S-D Logic “The American Way of Doing Business” Discussion Series Add to Reading List Source URL: www.sdlogic.net Language: English - Date: 2013-03-16 02:55:58 Axiology Logic Mathematical logic Mathematics Service dominant logic Philosophy of mathematics Science Abstraction
46	Foundations & Frontiers of Service-Dominant Logic S-D Logic Warwick Manufacturing Group Add to Reading List Source URL: www.sdlogic.net Language: English - Date: 2014-07-01 19:34:02 Academia Co-creation Knowledge Mathematical logic Integrator Resource Science Service dominant logic Logic
47	S-D Logic: Making Sense of Economy & Society S-D Logic Robert F. Lusch Add to Reading List Source URL: www.sdlogic.net Language: English - Date: 2012-02-26 15:55:15 Logic Philosophy of mathematics Output Service dominant logic Good Science Abstraction Axiology
48	A Service Lens on Value Creation: MARKETING’S ROLE IN ACHIEVING STRATEGIC ADVANTAGE Lance A. Bettencourt Add to Reading List Source URL: www.sdlogic.net Language: English - Date: 2015-01-04 17:45:05 Co-creation Innovation Strategic management Business model innovation Business model Service dominant logic Relationship marketing Marketing Management Business
49	Foundations & Frontiers of Service-Dominant Logic S-D Logic Forum on Markets and Marketing Add to Reading List Source URL: www.sdlogic.net Language: English - Date: 2014-07-01 19:34:01 Academia Co-creation Mathematical logic Integrator Knowledge Resource Science Service dominant logic Logic
50	Service-Dominant Logic: Foundations and Perspectives for Travel S-D Logic 4th Advances in Tourism Marketing Conference Add to Reading List Source URL: www.sdlogic.net Language: English - Date: 2012-02-16 14:46:31 Marketing Output Knowledge Academia Service dominant logic Science Inseparability Logic

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